Posted by Ron Jooss

You’ve probably read and heard about the marketing potential of social media until you were ready to barf. You’ve also probably heard the old saw that the key to member retention is to engage them, keep them interested, even excited, about your credit union. And you know, that’s a lot easier said than done, especially when your have tellers are more interested in their own Facebook pages.

By Jeff Russell

By Lisa Hochgraf

Last week on vacation in Tallahassee, my brother-in-law read an article about the value and power of cooperatives. He got to thinking--and to talking to me--about the idea of switching from his shareholder-owned bank to a member-owned financial institution--a credit union.

Of course I was all for it, but my sister introduced the reality of the situation. "Are you going to manage all the details of such a change?" she asked her husband. "Bill pay, cards, and direct deposit are all associated with that account."

By Christopher Stevenson

Posted by Christopher Stevenson

By Barb Kachelski, CAE

Posted by Christopher Stevenson

By Christian Mullins

Posted by Lisa Hochgraf

Posted by Ron Jooss

I fell behind on my trade pub reading, but recently over my oatmeal I read about California credit unions accepting state government IOUs and, just as importantly, banks not accepting them. I had heard about this before, but not until I read the article did I realize what a great opportunity this was for credit unions—all credit unions.